Backlinks – Everything You Need to Know

What are Backlinks?

example of backlink

Backlink (also known as “inbound links” or “incoming links”) acts as a reference, which is also a way to go from one website to another. Backlinks are like votesof confidence from other websites, indicating that your website has valuable content that is worth linking to. Search engines use backlinks as a way to measure the popularity and value of a website. The more high-quality backlinks a website has, the more likely it is to rank higher in search engine results pages (SERPs).

Why are Backlinks Important?

Backlinks play an important role in search engine ranking but many other factors make it very important. Here are some key reasons why backlinks are important:

Authority and Credibility

Backlinks act as “votes” of confidence from other websites, indicating that your content is valuable and trustworthy. This can lead to higher search engine rankings, increased organic traffic, and improved brand perception. 

Search Engine Rankings

Backlinks are a major ranking factor in search engine algorithms. Search engines like Google use backlinks to assess the relevance, authority, and popularity of your website. When authoritative and relevant websites link to your site, search engines see it as an endorsement, indicating that your content is valuable and trustworthy. Backlinks are considered one of the top three ranking signals by Google, along with RankBrain and content.

Referral Traffic

Backlink also helps you to get referral traffic for your website. For example, if you got a backlink from high authority sites like Forbes, CNBC, etc, and the page where your link is added got rank high on search engines there are a lot of chances that you got referral traffic from your backlink. When users click on a backlink from another website, they are directed to your site, potentially exposing your content to a new audience. This can result in increased website traffic, engagement, and conversions.

Relationship Building

Backlinks can help you build relationships with other bloggers, website owners, and influencers in your niche. By reaching out to other websites for backlink opportunities or collaborating on content, you can establish valuable partnerships and expand your network, which can lead to future backlink opportunities and business growth.

Brand Awareness

Backlinks can increase your brand’s visibility and awareness. When your website is linked to other websites, it exposes your brand to new audiences, increasing brand recognition and recall. This can help you to increase brand awareness, credibility, and potential customers.

Content Indexing

Backlinks can help search engines discover and index your content faster. If your website is new and does not have decent users then there is a high chance that your website is facing an indexing issue but getting a backlink from high authority sites helps you to do quicker indexing and improves the visibility of your content in search results.

Competitive Advantage

Backlinks can provide you with a competitive advantage in the online space. Websites with a strong backlink profile are often seen as more authoritative and trustworthy by search engines, which can result in higher rankings compared to competitors with fewer or lower-quality backlinks. If your website has high-quality backlinks from reputable websites, it can outrank your competitors in search results and establish your website as an authoritative source in your niche. 

Understanding Dofollow, Nofollow, and Other Backlinks

When it comes to backlinks, there are different types, including dofollow, nofollow, and others. Let’s explore these types in detail, along with examples and HTML code snippets for each.

Dofollow Backlinks

Dofollow backlinks are links that pass authority and “link juice” from one website to another. They are the default type of link, meaning that unless a website specifically marks a link as nofollow, it is considered dofollow. Dofollow backlinks can significantly impact a website’s authority, visibility, and rankings, as search engines view them as votes of confidence from one website to another.

Example of Dofollow Link – 

<a href=”>My Bizs Growth</a>

In the above HTML code, the link to “” is a dofollow backlink, as it does not contain the rel=”nofollow” attribute.

Nofollow Backlinks

Nofollow backlinks are links that do not pass authority or “link juice” from one website to another. They are specifically marked with a rel=”nofollow” attribute in the HTML code, which tells search engines not to follow the link or count it as a vote of confidence. Nofollow backlinks were introduced by search engines to combat spammy link-building practices and to allow website owners to control which links they endorse.

Example Nofollow Backlink:

<a href=”” rel=”nofollow”>Visit My Bizs Growth</a>

In the above HTML code, the link to “” is a nofollow backlink, as it contains the rel=”nofollow” attribute.

Other Variations of Backlinks

UGC (User-Generated Content):

UGC backlinks are links that are created by users in comments, forums, or other user-generated content. These links are typically nofollow by default, but they can still drive targeted traffic and engage users.
Example – <a href=”” rel=”nofollow ugc” target=”_blank”>Visit My Bizs Growth</a>

Sponsored or Paid:

Sponsored or paid backlinks are links that are acquired through paid partnerships, sponsorships, or advertisements. These links are typically marked as nofollow, as they are considered paid endorsements and should not pass authority.
Example: <a href=”” rel=”nofollow sponsored” target=”_blank”>Visit My Bizs Growth</a>

When using backlinks in your HTML code, it’s important to include the appropriate rel attribute to indicate the type of link. Dofollow links do not require any additional attribute, as they are the default type of link. However, for nofollow, UGC, and sponsored links, including the appropriate rel attribute is crucial to indicate their respective types.

Backlinks That Add Value to Your SEO Efforts

Backlinks are a fundamental aspect of SEO, and understanding the different types of backlinks that are considered valuable can help you create an effective link-building strategy.

Editorial Backlinks

Editorial backlinks, also known as natural backlinks or earned backlinks, are links that are voluntarily placed by website owners or content creators without any solicitation or payment. These backlinks are considered the most valuable type of backlinks, as they are seen as unbiased endorsements from reputable websites. These backlinks are typically earned by creating high-quality, original, and relevant content that other websites find valuable and reference in their content.

Editorial backlinks are usually found within the body of the content, and they are often surrounded by relevant and contextual information. These backlinks are considered genuine and are highly valued by search engines, as they indicate that other websites trust and find value in your content. Google and other search engines consider editorial backlinks as a strong signal of your website’s authority and relevance, and they can significantly improve your website’s search engine rankings.

Example of Editorial Backlink, a leading global business publication, is known for its high domain authority and reputable content. Getting an editorial backlink from can be a significant boost to your website’s SEO efforts. For example, if you create an original and high-quality piece of content in any niche or category that gets referenced by in one of their articles with a link back to your website, it can be a powerful endorsement that can drive traffic and improve your website’s search engine rankings.

Guest Post Backlinks

Guest post backlinks, also known as guest blogging or contributor backlinks, are links that are acquired by creating and publishing content on another website as a guest author or contributor, with a link back to your website. Guest posting is a popular link-building strategy used by many websites to establish relationships, build authority, and gain exposure in their industry.

Guest post backlinks can be valuable if they are obtained from reputable websites that are relevant to your niche or industry. When creating guest posts, it’s crucial to ensure that the content is high-quality, original, and provides value to the readers. Guest posts should not be solely focused on promoting your website, but rather should aim to educate, inform, or entertain the readers. It is important to make sure that the content is surrounded by the relevant information to be considered genuine and valuable by search engines.

Example of Guest Post Backlink, a leading inbound marketing and sales platform, accepts guest contributions from industry experts and influencers. Getting a guest post backlink from can be a valuable addition to your backlink profile, as it can provide exposure to a wide audience and improve your website’s authority in the marketing and sales niche.

Niche-Specific Directory Backlinks

Niche-specific directory backlinks are links that are obtained from directories or listing websites that are specific to your industry or niche. These directories are often curated and maintained by experts or enthusiasts in a particular field and can serve as a valuable source of information and resources for users interested in that niche.

Niche-specific directory backlinks can be valuable if they are from reputable directories that are relevant to your industry or niche. These directories should have good domain authority, and the links should be placed in relevant categories or sections. It’s essential to ensure that the directories are well-maintained and that the links are genuine and not spammy or low-quality. Niche-specific directory backlinks can help improve your website’s authority and visibility within your niche, and they can also drive targeted traffic to your website.

Example of Niche-Specific Directory Backlink, a reputable health information website, has a directory of health professionals that provides valuable information to users looking for healthcare providers. If you have a website related to health or wellness and get listed in the Healthline directory with a link back to your website, it can be a valuable backlink that can drive targeted traffic and improve your website’s authority in the health and wellness niche.

Social Media Backlinks

Social media backlinks are links that are obtained from social media platforms, such as Facebook, Twitter, LinkedIn, Instagram, etc. Social media platforms are widely used for content sharing, networking, and engagement, and they can be a valuable source of backlinks that can improve your website’s visibility and authority.

Social media backlinks can be obtained by sharing your website’s content on your social media profiles or pages, engaging with industry influencers or thought leaders on social media, or participating in relevant discussions or groups. Social media backlinks are often considered “nofollow” links, which means that they may not pass the same authority or value as “dofollow” links. However, social media backlinks can still be valuable in driving traffic to your website, improving your brand awareness, and building relationships with influencers or potential customers.

Example of Social Media Backlink, a popular social media platform, allows users to share links in their tweets. If you share a link to your website’s content in a tweet that gets retweeted or liked by influential users or accounts in your industry, it can drive traffic to your website and improve your website’s visibility and authority.

Resource Page Backlinks

Resource page backlinks are links that are obtained from resource pages on other websites. These pages are often created to provide users with a comprehensive list of useful resources and can be a valuable source of backlinks for your website. Resource pages are web pages that curate and list valuable resources, tools, or information related to a particular topic or industry.

These backlinks can be obtained by identifying relevant resource pages in your industry or niche and reaching out to the website owners or content creators with a request to add your website as a valuable resource. It’s essential to ensure that your website provides genuine value and relevance to the topic or industry before reaching out for a resource page backlink. Resource page backlinks can improve your website’s authority, visibility, and referral traffic.

.Edu or.Gov Backlinks

.Edu or . Gov backlinks are links that are obtained from educational or government websites. These types of backlinks are often considered highly authoritative because educational and government websites are typically trusted sources of information and have strong domain authority.

.Edu or Gov backlinks can be valuable if they are obtained from reputable educational or government websites that are relevant to your industry or niche. These websites should have good domain authority and should provide genuine value to users. Edu or Gov backlinks can improve your website’s authority, trustworthiness, and visibility, and they can also drive targeted traffic to your website.

Brand Mentions

Brand mentions are references to your brand or website on other websites without an actual hyperlink. These can include mentions in articles, blog posts, press releases, or social media posts.

Brand mentions can be valuable even without a direct backlink because they help build brand awareness, credibility, and reputation. When other websites mention your brand positively, it can signal to search engines that your brand is authoritative and trustworthy. Brand mentions can also drive referral traffic to your website if users are intrigued by the mention and decide to search for your brand.

Example of Brand Mention

If a renowned website related to your niche, mentions your brand in an article discussing the top 10 companies in your industry. Even though there is no direct backlink to your website, the positive mention on this website can greatly enhance your brand’s authority and reputation in your industry, and potentially drive targeted traffic to your website.

Types of Links Considered as Link Spam

Link spam refers to the practice of creating low-quality or irrelevant links to a website to manipulate search engine rankings or drive traffic to a particular website. Link spam is considered a black hat SEO (Search Engine Optimization) technique and is against the guidelines of most search engines, including Google. Here are some common types of links that are often considered link spam:

Paid Links

Paid links are links that are obtained by paying for them, often in exchange for money, products, or services. These links are typically created solely to improve search engine rankings, rather than provide genuine value to users. However, it is possible to accrue paid links according to google guidelines. The best way to do this is by adding rel=”sponsored” or rel=”nofollow” tag in your anchor tag.

Link Farms

Link farms are networks of websites that are created with the sole purpose of linking to each other or a target website, without providing any valuable content or relevance. These are considered a form of link spam and can result in penalties from search engines.

Comment Spam

Comment spam refers to the practice of leaving low-quality or irrelevant comments on blogs, forums, or other websites, along with links pointing back to a target website. These comments are usually automated and do not provide any meaningful contribution to the discussion or content of the website.

Over-Optimized Anchor Text

Anchor text is the text that is used for a hyperlink. Over-optimized anchor text refers to the practice of using exact match or keyword-rich anchor text excessively in backlinks. It’s important to use anchor text naturally and diversify the anchor text to avoid over-optimization and potential penalties.

How to Check Your Website Backlink Profile Using Google Search Console?

Google search console is the best way to check your website backlink profile for free. Below is the step-by-step guide to finding your website backlink profile using Google Search Console.

Step 1: Access Google Search Console

Go to the official Google Search Console website at

Step 2: Select Your Website Property

select your website property

After signing in, you’ll see a list of websites associated with your account. Select the website property for which you want to check the backlink profile. If you have multiple websites, make sure to choose the correct one.

Step 3: Navigate to the “Links” Report

navigate to the links report

In the left-hand sidebar, click on “Links” under the “Legacy Tools & Reports” section. This will take you to the “Links” report, which provides information about the backlinks pointing to your website.

Step 4: Explore the “Top linking sites” Tab

top linking sites

In the “Links” report, you’ll see two tabs: “External Links” and “Internal Links.” Under the “External Links” tab Click on the “Top linking sites” tab to view the backlinks pointing to your website from external sources.

Step 5: Review the Backlink Data

In the “Top linking sites” tab, you’ll find a list of domains that are linking to your website, along with the total number of links from each domain.

Step 6: Analyze Backlink Quality

export backlinks data

You can analyze the quality of the backlinks by looking at factors such as the domain authority, anchor text, and relevancy of the linking domains. You can also use the “Export” button to download the backlink data for further analysis.


In conclusion, backlinks have several benefits, including improved SEO, increased website traffic, brand exposure, relationship building, and social media engagement. However, they also come with potential risks, such as low-quality or spammy backlinks, time-consuming and resource-intensive efforts, dependence on other websites, risk of negative SEO, and backlink decay. It’s crucial to approach backlink building with a strategic and ethical approach, focusing on obtaining high-quality backlinks from reputable sources that are relevant to your website’s content and audience.

To lower the risks associated with backlinks, it’s important to regularly monitor your backlink profile, disavow any harmful or spammy backlinks, and focus on building genuine relationships with other website owners and content creators. Avoid engaging in any black-hat or spammy tactics that can harm your website’s SEO and reputation.

Overall, when used correctly, backlinks can be a valuable tool in your SEO strategy, helping to improve your website’s authority, visibility, and rankings in search results. However, it’s important to be mindful of the potential risks and drawbacks associated with backlinks and ensure that your backlink-building efforts are aligned with ethical SEO practices and industry guidelines.

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